Thursday, August 27, 2020

Dramatic irony Essay Example For Students

Emotional incongruity Essay In his play An Inspector Calls how does Priestley utilize emotional gadgets and language to pass on his interests and support the enthusiasm of the audience? Priestley composed the play An Inspector Calls in 1945. Priestley was a communist and had the expectation of utilizing the play An Inspector Calls to communicate his communist thoughts. He needed to take out the social progressive system. He utilizes the Birling family to depict an industrialist family, which was basic among the higher classes in 1912. A family who has no consideration for others, and he shows that with the intensity of communism, spoke to by the examiner. The uncomfortable falsehoods put on by the Birling family to conceal their genuine blemishes and how they have rewarded Eva smith, a lady who they viewed as lower class, show that they realize they weren't right. The play is set in 1912, two years before World War 1 and was appeared in theaters during World War II. Along these lines the crowd can identify with the time and would get included. He needed to get the crowd to scrutinize their own profound quality. There are two principle reasons why Priestley composed this play. The principle one being to engage his crowd. The subsequent one was to communicate a perspective. Priestley was extremely basic with those with riches and status who would not recognize how their influence and benefit could antagonistically influence the lives of others less blessed than themselves. He and numerous others considered the to be as a spot where obligation regarding everything is shared by all. The play was wrote in 1945 on the grounds that he needed to caution his crowds of the danger on the off chance that they carried in transit of life in which they were. The play presents two decisions in which they themselves could decide to occur, they could come back to the methods of the Edwardian time or they could push ahead for the best into a superior period. An Inspector Calls is a questioning. It communicates a solid good view purpose of the creator that the rich are conceited, insatiable and ought to be progressively liable for their activities. The play concerns the Birling family, which comprises of Mr and Mrs Birling and their two youngsters Eric and Sheila. Arthur Birling is a rich specialist who appreciates himself, despite the fact that he is all the time wrong. Arthurs family regard him and listen eagerly to his thoughts and musings. Holy needed he crowd to have a low assessment of Mr Birling since he was debilitating his Capitalist governmental issues and attempting to demonstrate individuals like Mr Birling to be to blame. Mrs Birling is very worried about her appearance, she shops practically ordinarily so as to accomplish her best looks. She has exclusive requirements to accomplish being a piece of a rich family in the Edwardian time. Sheila is Mr and Mrs Birlings little girl and is at present drawn in to Gerald Croft, a companion of the family (affluent child of Sir George Croft). Eric is Mr and Mrs Birlings child he is a tanked b kid, in any case, his folks are uninformed of this. Likewise remembered for the play is Eva Smith who has been utilized at Mr Birlings manufacturing plant. The Birling family are a piece of the privileged network. At the opening of the play the Birlings are getting a charge out of a family evening gathering to praise the commitment of Sheila and Gerald. They are having a great time, discussing great occasions and having a giggle and a joke. The doorbell rings, Mr Birling calls for Edna (the house keeper) to answer it. Reviewer Goole has visited them and declares that he is examining the self destruction of a little youngster names Eva Smith. It rises that every individual from the family has assumed an equivalent job in adding to Eva Smiths genuinely influenced life up to where she ended it all. The Inspector interrogates every relative regarding the demise, however they deny any association. A Dolls House EssayDramatic incongruity is utilized a great deal all through as a wellspring of holding the crowds consideration; it is a method of sensationalizing the entire creation. A case of sensational incongruity utilized inside the play is whenever Mr Birling says There isnt a possibility of war. As the play was wrote in 1945, the principal crowds would know beyond all doubt that the World War Two did in certainty happen, along these lines Mr Birling was inappropriate to offer this expression, The Titanic is resilient, completely resilient is another case of emotional incongruity in the play. Mr Birling, in the same way as other others at the time trusted it to be in this way, in any case, a group of people of 1945 and after, of 1945 and subsequent to, having lived past the occasion realize that the realities of history demonstrate this announcement to be extremely off-base. Certain remarks utilized in the play are fit well to when the play was composed, the crowd in this way would have the option to identify with these instances of sensational incongruity, gathering from this that Arthur was exceptionally off-base in his suppositions and may even believe him to be dumb. Mr Birling has been given this picture of being bombastic and self-obstinate on the grounds that J. B Priestley needed individuals to move from the Edwardian time to another and better period. The lighting utilized in the play additionally makes an emotional impact and is utilized by Priestley to pass on his interests. The principle reason for the difference in lighting is to make an alternate state of mind or cause pressure around specific characters. At the point when the Inspector is presented the lighting abandons a quiet pale pink to harder, more brilliant pink. This shows the state of mind is tense and it shows that the Birlings cannot avoid Inspector Goole, the crowd or one another. Their blame at that point gets present among one another. Another sensational gadget Priestley utilizes is sounds. Doorbell impacts are utilized a few times all through the play when characters enter the scene. Each time the ringer rings something is changes significantly, when the Inspector rings the doorbell and is appeared in, for instance, the state of mind of the night changes from being glad to incredibly genuine. What is uncovered is something that the Birlings should live with, realizing that they added to the demise of a little youngster. The ringing of the doorbell is a typical gadget in many homes; accordingly it is a gadget utilized as a regular occasion, when it persistently sounds and something changes significantly it makes an emotional gadget. Someone from the outside world, someone from the lower network enters the Birlings world, inside their own home, somebody who has more force than them in this case. The doorbell rings and the Inspector shows up following Mr Birling has given his discourse, When things are so a lot simpler, is that a man needs to make his own specific manner, needs to take care of himself - and his family as well, obviously, when he has one-thus long as he does that he wont come to much mischief. The Inspector showing up shows that Mr Birling has not taken care of his family like he said. Eric is a tanked man, obscure as far as anyone is concerned and the remainder of his family has something to escape each other about the passing of Eva Smith.

Saturday, August 22, 2020

Essay --

Identified with this Management Project various particular scholarly articles and writing has been perused to increase significant understanding and complete information about the field of research just as explain hypothetical realities of this undertaking. Moreover, significant writing was gathered to manufacture a hypothetical establishment to respond to the Research addresses expressed previously. Controlling These days ‘Controlling’ is an as often as possible utilized expression in any business and is a determination of ‘to (be in) control’ (Oxford University Press, 2014). Particularly nowadays with a rapidly changing, unpleasant business condition it is of urgent significance to screen and review companies’ interior procedures. The essential administration capacity of ‘Controlling’ is to (1) build up benchmarks or guidelines, (2) look at real execution against them, and (3) make remedial move, whenever required (Oxford University Press, 2014). As indicated by the University of Louisiana (2008), Controls are any activities taken by the administration to improve the probability that built up objectives and targets are accomplished. Inner Control Inside cordiality activities administrators need precise and consistently current data, gave by the executives bookkeeping frameworks, to have the option to do their obligations successfully. These data will be utilized by the administrators to actualize new techniques and for dynamic to upgrade the proficiency of activities, to protect resources, to drive deals just as augmenting the productivity of the business (Chibili, 2010). The American Institute of Certified Public Accountants, called AICPA, has characterized ‘Internal Controls’ as, â€Å"Internal control includes the arrangement of association and the entirety of the facilitate techniques received inside a business to protect its benefit... ...well as guidelines of an association (Chibili, 2010). Control exercises can be of various sorts. They are named order, safeguard or analyst. Mandate controls are those intended to build up wanted results; safeguard controls are intended to forestall blunders, abnormalities or unwanted occasions from happening; and criminologist controls are those intended to recognize and address unfortunate occasions which have happened. Order control exercises These are exercises intended to control a business towards selected wanted results. Generally mandate controls are molded as composed systems, rules, approaches, laws and guidelines. (State University of New York - New Paltz, 2005) Furthermore inner preparing classes, gatherings just as sets of responsibilities plot a mandate control power. (College of Louisina, 2008)

Friday, August 21, 2020

Blog Archive MBA News UCLA Anderson Wants to Go Private

Blog Archive MBA News UCLA Anderson Wants to Go Private According to an article in Fortune magazine, the UCLA Anderson Graduate School of Management wants to give up any state funding to become self-sufficient. Dean Judy Olian is in favor of the change, hoping for the autonomy to raise tuition and hire star faculty members at higher salaries without worrying about appropriations debates in the California legislature. The business school would still have administrative and curricular ties to UCLA, though opponents of the change worry the shift is really privatization in disguise and could diminish the asset value of the school as a whole, sending the wrong message about the spirit of a public university. Considering that only 6% of the business schools annual budget comes from the state, self-sufficiency already appears to be looming. If the change is approved, Anderson would be following in the footsteps of the University of Virginias Darden School of Business, which cut state funding almost a decade ago. Since then, Dardens student body and tuition have increased, and the school actually pays about 10% of its revenue to the central university, keeping the school from being considered private. Share ThisTweet News University of California Los Angeles (Anderson)

Monday, May 25, 2020

The Most Beautiful Pieces Of Music - 1345 Words

How is it possible to create some of the most beautiful pieces of music the world has ever heard and the creator not be able to hear it himself? The world of music has seen many memorable composers such as Bach, Mozart, Chopin, and Vivaldi, but none has as amazing a story as Ludwig Van Beethoven. â€Å"His life played out like one of his beautiful symphonies, with unimaginable highs, lows, victories, and defeats,† (Viegas 5). Ludwig Van Beethoven was an 18th century classical composer famous for his nine symphonies, and is also recognized as one of the cornerstones of Western civilization through the legacy of his music. Ludwig Van Beethoven was born in Bonn, Germany. He was the son of Johann, a tenor of the court of the Elector of Cologne, who also taught violin and piano lessons, and the grandson of the man he was named after, who was the music director at the court of the Elector of Cologne. His mother, Maria, was the daughter of a cook and was never truly accepted by Johann’s father as his wife because of her social status. It is believed that Johann’s marriage to her defied his father. There is no record of his date of birth, but there is a record of the day he was baptised - December 17, 1770. In Roman Catholic tradition, a child is baptised the day after their birth, so it is commonly believed that Beethoven’s date of birth is December 16, 1770. He was the oldest of two other siblings - two other boys, Kasper Anton Karl, and Nikolaus Johann. An emotionally and sociallyShow MoreRelatedBiography Of Ludwig Van Beethoven s Moonlight Sonata 1635 Words   |  7 PagesVan Beeth oven is one of the single most decorated composers and musicians in the history of mankind. The legendary German composer, though long deceased today, has left us with dozens and dozens of works composed and played by him for us to marvel at and understand the true meaning of music. Mainly known for his work and compositions with the piano, he composed pieces to be performed with multiple different instruments. My goal, however, is to explore one of the most popular compositions that he wroteRead MoreTranscultural Exoticism Essay981 Words   |  4 PagesWestern music has changed immensely and almost immeasurably over time. From the evolution of homophonic church songs, to the beautiful polyphonic music that wowed the church elite at the council of Trent. From the purging of music in public places by the congress of Vienna, to the private music culture that would blossom amongst the nobles there. Italian opera flourished and so did Germanic troupes. By the 1700s people had been usin g music to express their culture for a long time and certain music hadRead MoreConcert Report Mozart Essay1032 Words   |  5 PagesThe two pieces being performed in this concert is Mozarts Symphony No. 40 and Mahler’s Das Lied von der Erde. 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It was based on the famous documentary Numbered by Danna DoronRead MoreFrederic Chopin as the Greatest Romantic Composer Essay980 Words   |  4 PagesIn the course of the development of music, many great composers have contributed their brilliance towards the revolution of music. To be a great composer does not necessarily mean that they have reached a vast amount of fame. However, it means that their compositions have ingenuity and value. The melodies they have cleverly created have reached a point of worthiness in the world of music. For it is the sweet harmonies a composer creates that defines who he is. One of these gifted composers was FredericRead MoreJohn Cage Is The Epitome Of A Cutting Edge Composer1221 Words   |  5 Pagescutting edge composer. This is due to the fact that cage has achieved an appreciation for music which is unmatched by any other composer. Cage enjoys sounds because of t heir dynamics and their lengths, something other composers usually overlook. This gives him the advantage to compose music in a unique manner; he can make music that is unmatched by others. This is what undoubtedly makes him one of the most influential composers of the 20th century. One significant reason why cage is consideredRead MorePiano Music Essay518 Words   |  3 PagesThe beautiful sound of piano music has captured the hearts of people since the early eighteenth century. Since then, many musicians have dedicated their lives to this instrument. Some players even play piano so well that it may seem that this instrument is easy to play. However, to be able to play the piano well isn’t easy; it takes a lot of skill. To become a good piano player, one must love music very much, have good finger techniques, and body flexibility. To become a good piano player, oneRead MoreWestern Art Music : A Constant State Of Flux Since Its Creation1426 Words   |  6 PagesWestern art music has been in a constant state of flux since its creation. Evolving due to generations constantly contributing and evolving music in order to express what they believe music is and express how they feel. This love and dedication towards music has been unparalleled and unwavering for hundreds of years from sacred medieval music to modern day pop hits. Western Art music began taking the shape that we know today after the fall of Rome with Medieval music. Almost all music from that timeRead MoreThe Realm Of Classical Music1297 Words   |  6 Pagesrealm of classical music is a relatively veiled in the sphere of popular culture, but if you take the time to scour through the beautiful, sometimes hundreds of years old pieces, you will be surprised by the magnificence and allure that the classical music genre can offer. There are three categories of classical music that can be observed throughout the extensive universe of classical pieces, absolute music, program music, and characteristic music or character pieces. Absolute music is primarily instrumental

Thursday, May 14, 2020

Data Mining Essay - 4465 Words

Data Mining With the increased and widespread use of technologies, interest in data mining has increased rapidly. Companies are now utilized data mining techniques to exam their database looking for trends, relationships, and outcomes to enhance their overall operations and discover new patterns that may allow them to better serve their customers. Data mining provides numerous benefits to businesses, government, society as well as individual persons. However, like many technologies, there are negative things that caused by data mining such as invasion of privacy right. This paper tries to explore the advantages as well as the disadvantages of data mining. In addition, the ethical and global issues regarding the use of data mining†¦show more content†¦Before a data set can be mined, it first has to be ?cleaned?. This cleaning process removes errors, ensures consistency and takes missing values into account. Next, computer algorithms are used to ?mine? the clean data looking for un usual patterns. Finally, the patterns are interpreted to produce new knowledge.3 How data mining can assist bankers in enhancing their businesses is illustrated in this example. Records include information such as age, sex, marital status, occupation, number of children, and etc. of the bank?s customers over the years are used in the mining process. First, an algorithm is used to identify characteristics that distinguish customers who took out a particular kind of loan from those who did not. Eventually, it develops ?rules? by which it can identify customers who are likely to be good candidates for such a loan. These rules are then used to identify such customers on the remainder of the database. Next, another algorithm is used to sort the database into cluster or groups of people with many similar attributes, with the hope that these might reveal interesting and unusual patterns. Finally, the patterns revealed by these clusters are then interpreted by the data miners, in collaboration with bank personnel.4 ADVANTAGES OF DATA MINING Marking/Retailing Data mining can aid direct marketers by providing them with useful and accurate trends aboutShow MoreRelatedData And Of Data Mining Essay2291 Words   |  10 PagesINTRODUCTION Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the processRead MoreData Mining2058 Words   |  9 Pagesï » ¿ Data Mining Melody McIntosh Dr. Janet Durgin Information Systems for Decision Making December 8, 2013 Introduction Data mining, or knowledge discovery, is the computer-assisted process of digging through and analyzing enormous sets of data and then extracting the meaning of the data. Data mining tools predict behaviors and future trends, allowing businesses to make proactive, knowledge- driven decisions Although data mining is stillRead MoreData Mining16277 Words   |  66 PagesAbstract. Data mining is concerned with analysing large volumes of (often unstructured) data to automatically discover interesting regularities or relationships which in turn lead to better understanding of the underlying processes. The field of temporal data mining is concerned with such analysis in the case of ordered data streams with temporal interdependencies. Over the last decade many interesting techniques of temporal data mining were proposed and shown to be useful in many applications. SinceRead MoreData Mining2046 Words   |  9 PagesChapter 1 Exercises 1. What is data mining? In your answer, address the following: Data mining refers to the process or method that extracts or \mines interesting knowledge or patterns from large amounts of data. (a) Is it another hype? Data mining is not another hype. Instead, the need for data mining has arisen due to the wide availability of huge amounts of data and the imminent need for turning such data into useful information and knowledge. Thus, data mining can be viewed as the result ofRead MoreData Analysis : Data Mining Essay1087 Words   |  5 PagesData, Data everywhere. It is a precious thing that will last longer than the systems. In this challenging world, there is a high demand to work efficiently without risk of losing any tiny information which might be very important in future. 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The first task consist of rapid miner and it uses data analysis in order to get the details of the customer. The first part explains the factors effecting the deliquesces. This analysis helps in understanding the data of customer. After all this analysis is done then exploratory analysis is done this is done using rapid miner. This variable are used for making decision tree and logistic regressionRead MoreEssay Data Mining1491 Words   |  6 Pages Data Mining Abstract Data mining is a combination of database and artificial intelligence technologies. Although the AI field has taken a major dive in the last decade; this new emerging field has shown that AI can add major contributions to existing fields in computer science. In fact, many experts believe that data mining is the third hottest field in the industry behind the Internet, and data warehousing. Data mining is really just the next step in the process of analyzing data. 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But to determine the method in which the patterns are discovered effectively is a popular issue in data mining research including text mining area. Most of the popular methods in text mining make use of term-based methodology

Wednesday, May 6, 2020

John Locke, Mill, And Rousseau - 946 Words

The state is a political consortium consisting of citizens that establish a community with a purpose or objective in the concern of it’s affiliates. In many cases, the government requires us to adhere to certain edicts and mandates according to their adjudication. Should we in fact comply with these ordinances? Why must we obey the state? Is there are a reason compelling enough to do what others say is best? I will be looking at the beliefs of Locke, Mill, and Rousseau to help answer the inquiry. I believe that we should not have to submit to an authority under any circumstances. What is a life worth living if you do not have the entitlement to disenthrallment? There is no rationale in duress. Citizens are independent people regardless of†¦show more content†¦There is also very good opportunity for corruption of the government if they have the power to persuade their followers that their ill intentioned requests are God’s word. Blindly following the herd becaus e of your devotion to faith is, quite frankly, one of the most uninformed decisions you could possibly make. John Stuart Mill was an enormously influential philosopher in nineteenth century Britain. Unlike Locke, he was to a greater extent focused on utilitarianism and harm reduction. (Heydt, 2006) Utilitarianism, or the doctrine that actions are right and moral if they benefit the majority, should compel the person to do the â€Å"right thing†. When an action is right, it promotes positive reaction among the individuals and if it is wrong, it will do the opposite. (Encyclopà ¦dia Britannica, 2015) Everything considered, Mill opined following the state was the morally right thing to do. But realistically, how many people would consider giving up their own personal gain for the gain of others? Humans are fairly gluttonous beings and to expect them to give up what matters to them in the interest of others is not a viable option. Not only is this an issue, but if something is detrimental to one or more persons in the group, would it not be ruinous to the community as a whole by upsett ing the balance and tenor of an area within the community? What

Tuesday, May 5, 2020

Campbell Soup Company

Question: Discuss about theCampbell Soup Company. Answer: Introduction Campbell Soup is an American owned company specializing in soups and related products with annual sales of approximately $8 billion ("Campbell's Soup Home," 2017). Campbell soup is driven with the passion for providing healthy food to its customers and providing them with the connection in life through shared memories. The companys famous slogan is Nourishing peoples lives everywhere, every day. ("Campbell's Soup Home," 2017). Overview of Vision and Mission Campbell has clear mission and vision statement which has been the key drivers and directors of the companys growth and progress over the years. Campbells mission statement is Together we will build the worlds most extraordinary food company by nourishing peoples lives everywhere, every day. ("Campbell's Soup Home," 2017) From the mission statement, it illustrates that Campbell Soup Company is dedicated to nourishing peoples lives through offering them variety, affordable, delicious and food choices that will help them live balanced lives through a healthy diet. At Campbell food matters to them and their vision is to be word leaders in the manufacturer of high-quality beverages and foods which have been a culture for the past 148 years since the company was started. Under the current leadership of Denise Morrison, she has added more sense to the companys vision as a way of adapting to the changing forces in the market through adding the clause that Campbell will be a leader in produc tion through creativity and innovation in the industry. External Analysis of Campbell Soup Company Through conducting an external review of Campbells competitive environment, it is easier to predict the dynamics of the competitors, intentions, and responses which can help in understanding how the industry and the market are behaving as a way of competing effectively (Henry, 2008). PEST Analysis A PEST analysis will assist in identifying the opportunities and threats in the food industry as well as developing strategies that will help the company in growing even in a tough time when Campbell is reporting declining sales. Political Factors Most recent there have been strict regulations by the government on GMO foods, and this has made the consumers shift to organic foods which present as an opportunity to Campbell soup. The government has also been on the front line through signing free trade agreements which present as an opportunity to Campbell to go international. Economic Factors Campbell can grow based on a stabilizing economy and the rising rate of employment in U.S and other countries it operates in. However, the increasing rate of labor in developing nations presents a significant threat to the companys supply chain because it leads to high selling prices in the stores. Campbell must develop new strategies to mitigate against the issue. Sociocultural Factors Campbell can grow by offering high-quality products that will satisfy its customers lifestyle. The company also can take advantage of the increasing cultural diversity through coming up with a product mix that will meet the needs of the target customers. Campbell needs to devise a strategy that will ensure consistent growths despite the gaps in wealth. Technological Factors Campbell has the opportunity of utilizing technology to produce innovative products that will help them in matching the competition. Denise Morrison has adjusted the Campbell soup companys vision to Creating innovative products through technology as a way of addressing the market challenges and trends. Environmental Factors With increased levels of global warming, the production of organic foods is threatened by deteriorating climate conditions which present a significant threat to Campbell's business life. From the global warming situation, it shows that Campbell needs to have a strategy that will ensure an adequate supply chain. Legal Factors Campbell adopts more sound environmental policies, but it needs to improve its brand image. The recently implemented antitrust laws is a threat to the companys mergers and acquisition missions as a way of expanding. Campbell needs to develop other growth strategies that are away from the acquisition in the U.S region. Porters Five Forces Analysis In analyzing the external competitive environment that Campbell soup company is in the industry a Porter five forces analysis is a useful tool. Competitive Rivalry within the Industry In the food industry, the competition is very stiff as companies compete for quality, health factors, price, product benefits and innovation (The Food Processing Industry, 2010). Campbells primary rivals are Heinz Company, Nestle, General Millis, Kraft foods, and Progresso. Campbell being a multinational company it faces competition both locally and internationally due to the production of similar products in the industry. Of concern is the rise of companies that offer soup products for lower prices which increase the pressure. Despite the tight competition Campbell continues to produce quality soup as a way of weakening the rivalry. To be on the same level Campbell has to produce superior soup and other products to distinguish itself. Threat of New Entrants The ability of a new entrant into a market depends on the existing entry barriers created by the companies in the industry (Wheelen Hunger, 2007). Campbell Companys primary rivals are Kraft Foods and General Mills who have created a substantial barrier through high levels of promotion and advertising. Small companies have difficulty in entering the market as they fight for shelf space in the main retailers. The Threat of Substitute Products The risk of companies that offer replacement products is very high in the food industry. For instance, the recent case is Campbell Soup is facing slow rates of growth due to declining demand for soup products as they are being replaced by substitutes such as Pizza which have become more popular over the recent years. Bargaining Power of Buyers Consumers influence the industry due to their ability to influence prices, quality, and services of the food which creates a window to play competitors against each other. Pricing greatly affects the consumers purchasing decision, and for Campbell, it keeps the prices 20 to 25% higher than other brands in the market. Hence consumers opt for the generic brands. Campbell will have to lower its prices to attract and retain its customers, or it will force its customers to move to substitute products. Bargaining Power of Suppliers The quality of products that suppliers offer significantly influences their barging powers. Campbell ensures it uses quality products from suppliers and this comes at a cost which has forced Campbell to use diversity program as a way of diversifying its supplier base which now stands at $129 million (Campbell CSR, 2015). Internal Analysis SWOT Analysis Strengths Campbell Soup Company has consistent sales over the past five years. With more technological advancement more opportunities will present themselves. With the increased globalization levels it means more products will be sold internationally hence more market opportunities. Weakness With high levels of inflation the gross profit and revenues were affected. The soup market is becoming more competitive as days continue. Opportunities The increasing number of emerging economies presents new markets to the company that will facilitate proper growth. The company continues to expand in other integrations such as Bolthouse presents business growth in the future. Threats The share capital of condensed soup is declining everyday which presents a loss of revenue in the near future. The number of laws enacted to regulate meat products are creating setbacks to the company. Competitive Analysis Campbell soups top on the list competitors are Mondelez International, Heinz Kraft Foods Company and general mills. The company continues to receive worldwide competition on all its products. The competition exists in the number of products that the company delivers to its customers. The number of competitors in the industry fight for market share and the consumer dollars. The key areas of competition to the company are price, advertising, convenience, taste and brand recognition. Campbell soup lost 4% of its market share by the end of 2016 (CSI Market, 2016). Recommendation and Conclusion From the case study, Campbell soup has been having fears over the transition from Donald to Denise Morrison as the new CEO. In a time when Campbell is facing declining sales due to stiff market competition as it can be seen in porters five force model a more experienced CEO is required. Campbell is a tough time when it is facing fierce competition within the industry as major competitors are becoming stronger and the threat of substitute is high. Based on PESTEL analysis model, Campbell Soup Company has many opportunities to grow both locally and internationally. However, there are notable threats such as global warming, the rising labor cost and increasing wealth gap in developing nations. Through diversification, Campbell soup can be able to mitigate against the threats presented in the developing nation's market. Moreover, Campbell can expand internationally as a way of addressing the antitrust law that was passed recently. In general, the PESTLE analysis shows that Campbell has t he potential to grow even in the middle of tough transition process of the leader Denise Morrison. References Campbell Soup Company, About Us, online, retrieved 9 April 2017, https://www.campbellsoupcompany.com/about_us.asp Campbell Soup Co Comparisons to its Competitors, Market share and Competitiveness by Segment - CSIMarket. (2017). Csimarket.com. Retrieved 9 April 2017, from https://csimarket.com/stocks/compet_glance.php?code=CPB Food Processing Industry,(2010), retrieved 9 April 9, 2017, https://www.miti.gov.my/cms/documentstorage/com.tms.cms.document.Document_7674150a-c0a81573-2d952d95-c9439446/Chap%2019.pdf Haberberg, A. and Rieple, A. (2001) The Strategic Management of Organizations, Essex: Pearson Education Limited. Henry, A (2008), Understanding Strategic Management, Oxford University Press, New York United States Strategic Management: Concepts Cases: Competitiveness Globalization: Competitiveness and Globalization. (2015). Florence: Cengage Learning. Wheelen T.L, Hunger J.D, Concepts in Strategic Management and Business Policy,(2007), tenth edition, Pearson Prentice Hall, United States of America