Marketing to Teenagers on Social Networking Sites Dissertation

Marketing to Teenagers on Social Networking Sites - Dissertation Example2.0. Literature reviewContrary to popular belief, not all teenagers participate in amicable media (Berman & Amy 2001, p. 3). The proliferation of the media in recent times however has ensured that although not all teens are networked at the same time, there is at least a sizeable race that is at a given time (Ito 2007, pp, 6). Marketers are aware that some teenagers do not participate in social media because they are either disfranchised or simply choose to object with the popular notion. These numbers are not as large and therefore marketers concentrate on those who actually cod part. Parents were cited as the major hindrance to those teens that do not frequent social media (Lenhart 2007, pp. 15). Objectors are those who are politically opinionated and have personal reasons that make them nauseate social media.Segmentation in the social media cannot be dependent on race or social class. Research that was do ne by Boyd (2007, p. 3) indicates that poor lightlessness teenagers or from other minority groups have the same capability of accessing and utilizing social media as do white teenagers from wealthier backgrounds in the United States. The only difference is the aloofness at which they stay in the media (Sundn 2003, p. 75). Those who access it in school are likely to have short access spans which mean that their involvement is special or just as an asynchronous tool of communication. Those form richer backgrounds are however likely to have nighttime access which means that they have more time to modify their profiles.